Making Analytics Work: Case By Case
by Q Ethan McCallum and Brett Goldstein
Management guidance on how to build your company's analytics practice.
Welcome to the companion website for the book, Making Analytics Work: Case by Case. As the book is still in-progress, we're using this space to answer some questions and report our progress.
What book is this, now?
Making Analytics Work will explore how to build a data analytics practice inside your company, from a management perspective. Each chapter will present guidance on a particular topic, such as "how to build your analytics team" and "choosing your data storage platforms."
Why are you writing this book?
In recent years, the idea of data analytics (sometimes known to as "Big Data," "data science," or simply "analytics") has become very important to businesses of all domains and sizes. There are now plenty of resources for hands-on data practitioners -- including conferences, books, and training -- yet, there's scant help for people in leadership roles. Where do you turn if you're responsible for those important, strategic decisions behind building an analytics practice in your firm?
We, the book's coauthors, want to fill that void with a book of solid, practical guidance. We are interviewing a number of people in key roles -- CxOs, analytics team leads, and data scientists -- to develop a broad picture of what it takes to build an analytics shop. We'll then distill those interviews into the book's content. (This post on the O'Reilly Strata blog describes our mission in greater detail.)
To make that happen, we'll need your stories! Please let us know if you'd like to contribute.
I have a story to share! How do I contribute?
Great! We'd really like to hear from you.
Please send us an e-mail at email@example.com and we'll contact you straight away.
Who is behind this?
Both authors appreciate Mike Loukides providing his guidance and shepherding this book through the proposal process.
What's the book's status?
At the moment, we're interviewing leaders of various companies to better understand their experiences.
Once we've concluded our interviews, we'll begin the actual writing process of distilling those stories into chapter topics.
Sounds like I could really use this book right now. What do I do?We understand that not every leader can postpone their analytics plans until the book arrives. For more immediate guidance, co-author Q Ethan McCallum's consulting practice focuses on this very topic. Please contact him directly for more details.